Introduction

Tv advert

When analyzing the advert for Haribo's, I started off looking at a televison advert.
The narrative of the advert is about two teenagers one is a boy one is a girl around the age of 16 both looking face to face and then he ask the girl if she wants a haribo then they both eat a haribo each it cuts into slow motion their lips start to flap about then the girl trys to kiss the boy and creates a lot tension.


At the start of the advert they show a wide shot to show us a general idea of where they are. Then it goes to an over shoulder shot to show who is talking the shoulder shot switches between who ever is talking so there back is not facing the camera. you then get a close up of the actual product and the logo the camera slows down to show you what the product actually does then back to a shot of the product.

The advert is set in front of a house showing that someone is about to go home so that the two people at the front
The only sounds they use is the haribo theme at the end of the advert

I think it was a good advert because it appealed more to teenagers which will make more teenage people want to buy haribos so they will make more money

Th     the advert uses inject drama as an advertising technique because at the start of the advert it is silent and it adds tension to the situation   

Radio Advert

This advert is humorous as it is just a bunch of kids discussing which haribos they like to eat

The overall message is that kids enjoy to eat haribos a lot and tell there friends about haribos and why they like them because they want people to know

The only sort of voice that was used is a few children s voices

A high pitch tone was used so you knew it was children

They used the original haribo slogan
It was only mentioned once at the end

There was no contact details because you can get haribos in most shops

They used the theme music for haribo used at the end

The main purpose of the advert was to get you to buy some haribos

I think the advert was good because it was quite funny and it makes you want some haribos so overall I think it's a good advert and makes you buy the product

Summary

When analysing the adverts I noticed some similarities in the way Haribo produce adverts. They always seem to appeal to a younger audience which works a lot as a lot of young people buy haribos. In most of the Haribo adverts they use a light hearted approach